Organizer: Verlag Werben & Verkaufen GmbH
Sustainability has long since ceased to be a nice add-on for brands. Those who do not act in a credibly sustainable manner will lose their raison d’être. Today’s customers are more critical, more informed and more demanding. They expect not only sustainability from a perfect product, but also quality, a fair price and it should inspire.
At the Green Marketing Day you will learn how to convince with a product and become a sustainable lovebrand. How to communicate authentically and convince the customer. And how sustainability becomes the center of action.
Social business – sustainability becomes a core competence
- Why sustainability is becoming essential for brands to survive
- How to anchor sustainability in the corporate DNA
- How not to lose sight of your own purpose
- How to do good and talk about it
- How to turn a company into a social business step by step
More information is available here.
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