Sascha Gottschalk has a great enthusiasm for traveling. Especially far away countries and their cultures make his heart beat faster. He was able to turn this passion into a profession with FMD (Filmmaker Germany). With spectacular projects in Japan, Tanzania or Abu Dhabi, the production company has made a name for itself and today specializes in tourism marketing. The key to success is the so-called “all-in-one” strategy, which combines social media, content and event marketing into one customer journey. In Sascha’s presentations for the Content Creator Festival 2021, he goes into more detail about the film competition and the foreign project, which are among FMD’s specialties. You can find his keynote on social storytelling together with author Dr. Marie Elisabeth Müller here.
By loading the video you accept the privacy policy of YouTube.
Learn more
The insights Sascha gives us are so valuable because he has broad experience in the fields and has already been able to implement many successful projects with FMD. In the beginning, the focus was still on the trips themselves and the work of the production team. But quickly the high-quality work led to inquiries from the tourism industry, so that the final product became the service of the scenery. However, the successful recipe of focusing on the user experience through a customer journey remained the same.In the beginning, the focus was still on the trips themselves and the work of the production team. But quickly the high-quality work led to inquiries from the tourism industry, so that the final product became the service of the scenery. However, the recipe for success of focusing on the user experience through a customer journey remained the same.
Using the example of the film competition, Sascha impressively explains how everyone involved can benefit from the “all in one” strategy and how it can lead to greater reach. To this end, he lists the most important factors that are necessary for the desired effect: these include high quality in the final product, creative freedom for the filmmakers and a social media campaign that accompanies the process and involves influencers. In his presentation, he discusses the Falcon Lens Award in Abu Dhabi (2018) and the Sunspot Award on Usedom (2020). In the meantime, a third award has taken place in Switzerland, the Top Spot Award, which follows the same concept.
In his presentation on the topic of foreign projects, the FMD managing director also highlights the problems in tourism marketing, which cannot be evaluated as easily as a lipstick advertised by an influencer. Rather, it is a matter of continuous marketing, which is definitely under pressure due to the constant social media content of travel film makers. Sascha also discusses the additional stresses and strains of shooting in scenically and culturally challenging parts of the world, which require a completely different kind of planning. He tells us in the lecture what needs to be taken into account.
Both presentations by Sascha Gottschalk as well as the keynote with Dr. Marie Elisabeth Müller can be found on our YouTube Channel.
Leave a Reply